YouTube killing its most annoying ad format: The 30-second unskippable

Ars Technica
By Peter BrightFeb 17, 2017, 3:56 pm105 pts
(credit: Flickr: Rego Korosi ) If you watch any amount of videos on YouTube, you're probably accustomed to waiting five seconds before hitting that "skip ad" button. You're probably well aware of just how annoying it is when that button never appears and you're forced to sit through 30 seconds of a car…

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