Lack of data is a roadblock to account-based marketing

BetaNews
By Ian BarkerApr 29, 2016, 10:26 am150 pts
The idea of account-based marketing (ABM), treating B2B customers as individual marketing targets, has been around for a while. Technology has made it more practical approach in recent years, but a new survey reveals there are still factors holding back its use. Business insights specialist Avention has carried…

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