'We definitely see the competitive dynamics': Direct-to-consumer brands say they're sticking with Facebook even as its ad prices soar (FB)

Business Insider
By Lauren JohnsonJul 11, 2018, 6:00 am172 pts
Direct-to-consumer advertisers say that Facebook ads are getting more expensive and securing space is getting more competitive. But Facebook's new public ad transparency tool reveals just how hard it is for these brands to pull back on Facebook ads. Indeed, even as brands like BarkBox and Brooklinen experiment…

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