Beacons are moving out of the pilot phase and helping retailers and marketers revolutionize in-store shopping

Business Insider
By Cooper SmithMar 8, 2015, 11:37 am307 pts
The beacon — a low-cost device that retailers can attach to store shelves or walls to communicate with customer smartphones — is coming into its own. Beacon programs are quickly moving out of beta phase and becoming an integral part of the retail industry. Beacons can be used to power indoor maps, payments…

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