Programmatic and real-time bidding are completely eating the digital-ad industry, with mobile leading growth

Business Insider
By Mark Hoelzel and Marcelo BallveMar 27, 2015, 10:15 am109 pts
The embrace of programmatic ad-buying tools is fueling a dramatic uptick in the share of digital ads sold through programmatic platforms, particularly those focused on real-time bidding or RTB. Total US programmatic ad revenue will top nearly $15 billion this year, according to BI Intelligence estimates. RTB,…

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