The most-mentioned brand on Twitter during the Super Bowl didn't even advertise during the game

Business Insider
By Lara O'ReillyFeb 8, 2016, 1:01 am189 pts
Esurance was the most-mentioned brand on Twitter during Super Bowl 50 — yet it didn't even advertise during the big game. Instead, Esurance chose to advertise in one of the cheaper pre-game ad slots, rather than forking out between $4.6 million to $5 million on a spot airing during the game itself. But the…

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