The internet ad industry thinks the term 'second-screening' should be replaced with 'switch-screening' because TV is no longer dominant

Business Insider
By Will HeilpernFeb 10, 2016, 7:01 pm162 pts
Can you remember the last time you watched TV without snatching your phone out of your pocket to send an email, or just to scroll aimlessly through your newsfeed? A report from the UK's Internet Advertising Bureau (IAB) suggests the idea that the TV is the center-piece of the living room is now out of date.…

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