Cafes and shops are using Pokémon Go lures to attract more customers

Business Insider
By Oscar Williams-GrutJul 28, 2016, 2:00 am135 pts
Pokémon Go isn't just a smash hit game — it's a massive marketing opportunity. The app's groundbreaking feature is the fact that it locates Pokémon in the real world and uses real world locations like shops and churches for things like gyms, where you can battle, and "Pokéstops", where you can get items…

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