What brands can learn from Uber -- and Travis Kalanick's -- spectacular rise and fall

Business Insider
By Tanya DuaJun 21, 2017, 1:43 pm98 pts
Travis Kalanick, the co-founder and CEO of Uber, has stepped down as the ride-hailing company's top executive. Brand experts welcome the move, saying it's the first step Uber needs to reinvent itself. The company and Kalanick's rise and fall offers several lessons for other brands. Brands must not deprioritize…

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