A toy startup is using YouTube get kids to beg their millennial parents for its new Star Wars kit — and defying industry trends to do it

Business Insider
By Mike ShieldsNov 15, 2017, 10:58 am285 pts
The educational toy company LittleBits is trying to roll out the hot new toy for the holidays. It's 'Droid Inventor Kit' lets kids build their own versions of R2D2 from "Star Wars" while letting parents feel like their children are learning to code. The company may be writing the new playbook for a kids media…

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