The CMO of HP Inc is calling time on the traditional ad agency model: 'The disruption is real' (HPQ)
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Business Insider
Jun 19, 2018, 2:58 pm318 ptsConsulting firms like Accenture, Deloitte, and IBM are out in force at Cannes. These companies are offering brands capabilities that traditional ad agencies lack, said HP marketing chief Antonio Lucio. Lucio said that when it comes to getting great ads produced, "it is so friggin' easy to get it from anywhere."…
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