5 keys to selling to enterprise customers (part one)

GigaOM writes, The enterprise market is changing. IT is loosening its chokehold on software purchasing decisions, and consumer-like products and techniques are finding their way into enterprise software. People expect enterprise software to be beautifully designed and fun to use — a fundamental shift from how we’ve looked at this market for the last 20 years. These changes are happening faster than ever and generating unprecedented opportunities for software startups. As a founder of multiple software startups, including my current company, GoInstant, I’ve learned a few lessons about selling into this...

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