paidContent Headline News Reader

From paidContent LIVE 2013, a re-broadcast of our panel featuring MLB Advanced Media, News Corp., Atlantic Media and ProPublica discussing digital monetization strategies.     

Fans of Yahoo CEO Marissa Mayer say she shouldn't be blamed for the company's history of failed acquisitions -- but there are plenty of other reasons to be skeptical about Yahoo's $1.1-billion Tumblr deal.    

The Internet Archive recently launched an ambitious project to collect and index all broadcasts since the start of television. This week it got a major boost.     

The platform could give publishers a new tool in their quest to monetize online content. Not only does it let mobile websites issue push notifications, but it also introduces new real estate for ads.    

The six finalists of the Publishing Hackathon held over the weekend in New York focus on discovering books in new ways -- whether it's by browsing book jackets or getting recommendations based on your web browser history.    

Knewton, a New York-based adaptive learning startup, has partnered with education publisher Macmillan.     

Many publishers treat obnoxious comments as a problem to be solved -- Above the Law takes the opposite approach, and embraces readers as they are.    

More news from Yahoo on Monday: The company is revamping photo-sharing service Flickr and is also opening a New York City office. Tumblr's employees, however, will remain at their current office.    

There are plenty of reasons why the announced Yahoo Tumblr deal makes sense for those companies. But Marissa Mayer might have seen a much greater payoff from acquiring Pinterest instead. Here's why.    

In an investor call Monday morning, Yahoo CEO Marissa Mayer said Yahoo and Tumblr's audiences really don't overlap. She said that's fine: Yahoo users will be exposed to more Tumblr content, and Tumblr gets a new ad strategy and possible Flickr integration…

In a speech to Columbia business school graduates, the CEO of the New York Times described the company's role in media disruption.    

Yahoo has officially acquired Tumblr for $1.1 billion, the companies announced Monday morning. Tumblr will be operated as a separate business, with David Karp remaining CEO.    

Yahoo's board has agreed to pay $1.1 billion for Tumblr, according to reports.    

The upcoming Rev3 series Distort offers not only rich, compelling footage shot at high frame rates, but the on-camera presence of former Rev3 employees, who've struck an unusual deal for distribution.     

Recent events, tragic and triumphant, emphasize the social web's role as a central source for disseminating breaking news. But getting the facts right continues to be a challenge, and a solution requires cooperation and technical innovation.    

Fans of the social-blogging network might not like the idea much, but a $1-billion acquisition of Tumblr would arguably solve a number of problems for Yahoo -- and do the same for Tumblr CEO David Karp.    

Tumblr might become part of Yahoo as early as Sunday night, according to a report that suggests Yahoo's board of directors is set to consider a $1.1 billion offer for the startup.    

Gawker has just taken checkbook journalism to a whole new level -- asking the public to help buy a video tape that is likely to bring down the mayor of a major city.    

When soap operas "One Life to Live" and "All My Children" moved online, it wasn't clear how fans would watch them. It turns out that most viewers are binge-watching -- so the soaps' production company is cutting back on the number of new episodes each…

Looking for a book suggestion? Culling information from your Twitter feed and turning that into accurate recommendations is harder than it looks, but Parakweet is looking to use natural language procesing to do just that.    

Book publishers discussed digital-first and digital-only initiatives at the Making Information Pay conference this week.    

Yahoo wants to buy Tumblr. We hear Facebook might spoil the party. But the question is: is Tumblr the fountain of youth that Yahoo badly needs or will this be case of a pathetic old-middle aged guy hanging with youngsters trying to be hip.    

Google launched its own music subscription service Wednesday. Currently, it's not very different from all the other services out there. So how does it want to compete?    

Journalists and organizations now have the ability to use sensors to collect their own real-time data and report on it. The practice raises both practical and ethical questions, Columbia's Emily Bell said Thursday.    

Google CEO Larry Page, who has been suffering from vocal cord issues, showed up at the end of the Google I/O keynote and spent some time talking about his vision of technology and took questions from the audience. And that's when the fun started.