Google Lets Advertisers Target By (Anonymized) Customer Data

Slashdot
By timothyOct 5, 2015, 2:25 am192 pts
An anonymous reader writes: Google's new advertising product, called Customer Match, lets advertisers upload their customer and promotional email address lists into AdWords. The new targeting capability extends beyond search to include both YouTube Trueview ads and the newly launched native ads in Gmail.…

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