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May 24, 2013, 8:15 pm479 ptsHot
TabTimes
Media buyers are hot to get the attention of the growing number of mobile users of smartphones and tablets. Should there be a difference in ad strategy? Here's what Eric Mugnier, Senior VP at M&C Saatchi Mobile has to say: "The tablet is a mobile device. From a media-buying perspective, it’s a mobile device.…
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