Apple: Needham Likes iPhone Pricing as Competitive Tool

Tech Trader Daily
By Tiernan RaySep 13, 2017, 3:59 pm224 pts
Apple took people's breath away with its price increases on the iPhone, but an equally important part of Tuesday's media event, says Laura Martin with Needham & Co., is how the company lowered prices for existing models, to bring more people into the Apple "ecosystem."

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