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Aug 20, 2018, 6:05 pm361 pts
TechCrunch
Google’s Unskippable Ads team has been testing out ad effectiveness in a compelling new way: It created a fake pizza brand called Doctor Fork, used stock footage to create 33 ads and then served them up on YouTube and reached 20 million impressions. Ben Jones, creative director at Unskippable Labs, explained…
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