BMW Vs. Tesla: A Real Live Innovator’s Dilemma

TechCrunch
By Peter YaredJul 26, 2014, 6:00 pm519 ptsHotTop
Elon Musk has defined the standard for a future mass-produced electric car – it must cost around $40,000, have a range of 200 miles, and be comparable to a BMW 3 series. BMW is now delivering its new i3 to the US market in accessible volumes. There are lots of great lessons for entrepreneurs to learn from…

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