The Next Web writes, Broadening the content available on both its iOS and Android apps, Sky has updated Sky Go to deliver on-demand content from its sport, movie and lifestyle channels. In the new updates, Sky Go adds content from Sky Movies and Sky Entertainment, including its popular Sky 1, Sky Atlantic, Sky Living and Sky Arts 1 channels. With on-demand movies and TV shows coming to Android and iOS devices as standard, Sky is signalling its intention to rival its web-based rivals in Netflix and LoveFilm. Both services offer access to content via connected TVs, games consoles, smartphone and tablet devices for...