Point of View marketing: Why taking a stand wins fans

The Next Web
By Courtney SeiterMay 22, 2017, 4:49 am210 pts
It’s hard to believe that this used to be a totally acceptable way to advertise a product in America: Thankfully, our world has taken quite a few steps forward since this ad of the 1950s. Today, the marketing that wins hearts and minds is likely to look more like this: Even as “masculine” a pursuit as…

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