Women are 79 percent more likely to spend money on mobile games

The Verge
By Shannon LiaoAug 20, 2018, 11:29 am62 pts
Female users are 79 percent more likely than male users to make in-app purchases in mobile games. The data comes from a marketing report by Liftoff, a firm that studies the mobile gaming market, as spotted by VentureBeat today. Female users purchase in-app content 16.7 percent of the time after installing an…

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