A Fine mess: how not to assert your copyright in the YouTube age

The Verge
By Vlad SavovFeb 6, 2016, 11:30 am153 pts
A week ago, one of the more popular YouTube organizations, Fine Bros Entertainment, run by brothers Benny and Rafi Fine, announced a new scheme to license out its React brand and video format on a profit-sharing basis. Having developed a large audience through various series of reaction videos — where people…

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