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Feb 11, 2016, 7:10 pm163 pts
The Verge
These days, Helvetica is an uninspired choice for much of anything; its perfected simplicity has been torpedoed by overexposure and overuse. You can probably find a typeface for your logo or missive that conveys a little more creativity. But BMW is an exception. Helvetica is so deeply ingrained in the branding…
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