Personalization study findings: Email is top channel; social, web, ads next; data needs vary

VentureBeat
By Andrew JonesMay 23, 2015, 1:15 pm86 pts
VB INSIGHT: Personalization is critical. Customers expect it. It increases click-throughs, open rates, conversions, retention, and ultimately revenue. But how do you “do” personalization? It’s different at every step of the customer journey — and there’s a lot that goes into it. There are more…

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