Research shows culture is the most critical attribute for mobile app marketers

VentureBeat
By Jon CifuentesFeb 8, 2016, 8:02 am82 pts
VB INSIGHT: While it’s fairly common knowledge that iOS and Android users have different priorities and tendencies, one wouldn’t guess Apple customers have more than a 300 percent higher conversion rate in key app categories. It might also come as a surprise that certain cultural groups, regardless of…

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