Are you nailing every customer touchpoint? If not, you’re failing

VentureBeat
By Peter Sena, Digital SurgeonsFeb 14, 2016, 2:30 pm160 pts
GUEST: So you have an exquisitely engineered product or an innovative service. Sorry, but that won’t be enough to sustain growth in today’s economy. From the customer’s point of view, you’re just getting started on meeting their basic expectations. Brands that differentiate themselves remember that…

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