Esports advertisers need to be fans first, marketers second

VentureBeat
By Riad ChikhaniJan 20, 2018, 9:00 am139 pts
GUEST: Just because New England Patriots star quarterback Tom Brady is good at football doesn’t mean he’s good at Madden. And just because you’re good at marketing doesn’t mean you’re good at esports marketing. While esports may not yet have the same name recognition as soccer, football, or baseball,…

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