Marketing-driven revenue from mobile apps has grown 80% since 2016

VentureBeat
By Dean TakahashiJun 18, 2018, 9:00 am324 ptsTrending
Marketing-driven revenue from mobile apps has grown 80 percent since 2016, according to a new report from mobile attribution and marketing analytics firm AppsFlyer and Facebook. The report cites an increasingly competitive market and dwindling rates or retention — the ability for an app to hang onto users —…

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