The ad tech firm 4C has inked deals with pretty much every company that matters in media— and it just nabbed a premier partnership with Amazon

Business Insider
By Mike ShieldsAug 16, 2018, 12:05 pm612 ptsHot
The ad tech/social analytics startup 4C has been inking deals with a string of huge ad players, ranging from NBCUniversal to Facebook to Snapchat. Now the company has a similar deal with Amazon. 4C is promising advertisers a way to connect nearly all of their digital and traditional media spending in a single…

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