How buying Viacom could help CBS fight Netflix and Disney in the streaming wars — and hurt it (CBS, VIAB)

Business Insider
By Ashley RodriguezJun 20, 2019, 10:47 am166 pts
After 13 years apart, CBS is preparing a bid to buy its sister company, Viacom, The Wall Street Journal reported on Tuesday. The deal, if it happens, could bolster CBS's streaming initiatives, Wall Street analysts and a media strategist told Business Insider. A combined CBS-Viacom wouldn't have the global…

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