We visited Macy's Color Story pop-up and saw why it's an Instagram dream

Business Insider
By Bethany BironJun 23, 2019, 9:39 am386 pts
Macy's is taking a cue from Instagram-friendly phenomenons like the Museum of Ice Cream and Rosé Mansion with a new pop-up concept designed to increase foot traffic. The store, called Story, features a curated selection of products based on rotating themes. The first is Color Story, and includes rooms of…

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