LiveRamp paid $150 million for a 20-person ad-tech firm, and it shows the massive forward bets that advertisers are making on the future of television

Business Insider
By Lauren JohnsonJun 24, 2019, 4:20 pm113 pts
Ad-tech firm LiveRamp has acquired Data Plus Math, a company that helps advertisers track what consumers buy after they watch TV ads, in a cash-and-stock deal valued at $150 million. Data Plus Math is being sold at a 24X to 30X multiple of revenue, which is high even for its sector, experts say. LiveRamp sees a…

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