WPP sues over its acquisition of Walmart's former agency, and the suit shows the retailer's early advertising struggles

Business Insider
By Patrick CoffeeNov 18, 2019, 5:29 pm394 ptsTrending
Ad holding company giant WPP sued two private equity firms and former executives at agency Triad Retail Media, which WPP acquired in 2016 for $300 million. WPP alleges the firms knowingly inflated the value of Triad, which provides digital and in-store ads for major retailers, by about 40%, costing WPP around…

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