A top State Farm exec reveals why it's bringing back the iconic tagline 'like a good neighbor,' and advertising heavily on NBCUniversal's upcoming streaming service

Business Insider
By Tanya DuaFeb 12, 2020, 1:17 pm170 pts
Insurance giant State Farm is bringing back its iconic tagline "Like a Good Neighbor, State Farm is There." State Farm stopped using the campaign in 2016 under its former agency-of-record DDB but brought it back under its new agency The Marketing Arm. State Farm said its research found the old tagline had high…

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