TikTok is being tapped by brands like Grammarly, which have found success through viral trends and free advertising on the app

Business Insider
Feb 28, 2021, 9:29 am325 pts
Co-founders of Pair Eyewear Sophia Edelstein and Nathan Kondamuri Pair Eyewear TikTok ads cost up to $120,000, but brands can advertise on TikTok for free through viral memes. Companies like Grammarly, Pair Eyewear, and Spotify have found success through hopping on TikTok trends. Successful ad campaigns on the…

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