Snap is making its most aggressive bid for digital ad dollars yet by opening up its platform to the ad masses

Business Insider
Feb 17, 2018, 3:31 pm1k ptsInterestingTop
Following its strong fourth quarter, Snap is making its Marketing API available to any ad agency, brand or ad tech company that wants to access the platform. The move represents Snap's most aggressive bid for digital ad dollars yet, as it looks to take on Google, Facebook and most notably, its arch-rival…

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