Apple to drive China revenues with search ad launch

TechCrunch
By Rita LiaoJun 24, 2021, 12:21 am316 pts
After launching five years ago in the United States, Apple’s search advertising service finally arrived in mainland China this week. The feature, called Apple Search Ads, lets developers bid on an advertising slot based on users’ keyword search in the App Store, similar to how Google search ads work.…

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