Uber to sunset free loyalty program in favor of subscription membership

TechCrunch
By Rebecca BellanAug 14, 2022, 5:55 pm183 pts
Ride-hailing giant Uber is shutting down its free loyalty program, Uber Rewards, so it can focus on its subscription-based Uber One membership. Uber first launched the rewards program in 2018 as a sort of frequent flyer scheme that allowed riders to earn points for every dollar spent on rides or Uber Eats…

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