Google still has a lot of work ahead to win in mobile ads

VentureBeat
By Ruth ReaderMay 28, 2015, 11:00 pm181 pts
Google may dominate online advertising, but it’s been slow to innovate in mobile. Today at the Google I/O conference in San Francisco, California the search giant took its first big step toward changing that paradigm. The company revealed two big plays: cross-platform campaigns for mobile developers and…

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