Why cost-per-human should be the new currency in digital advertising

VentureBeat
By Joe Apprendi, CollectiveAug 2, 2015, 11:32 am587 ptsHot
GUEST: Viewability is an ongoing hot-button issue in the advertising industry. When fewer than half of all impressions are actually seen by humans – and the constant threat looms of bad actors using robotic or other means to create false non-human traffic (NHT) – how do we know what we are truly getting for…

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