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VentureBeat
Feb 8, 2016, 7:00 pm103 ptsGUEST: By now, anyone in product or marketing knows what A/B testing is. What we don’t know, or at least won’t admit, is that too many A/B tests yield nothing. Too often they measure meaningless variants, produce inconclusive results, and nothing comes from them. Of course, some A/B tests yield real,…
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