Netflix will show generative AI ads midway through streams in 2026

Ars Technica
By Scharon HardingMay 14, 2025, 4:48 pm374 pts
Netflix is joining its streaming rivals in testing the amount and types of advertisements its subscribers are willing to endure for lower prices. Today, at its second annual upfront to advertisers, the streaming leader announced that it has created interactive mid-roll ads and pause ads that incorporate…

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