Can Huawei's multi-brand HIMA strategy shift gears and conquer the automotive market beyond Aito?

Digitimes
By Willis KeOct 9, 2024, 2:23 am211 ptsTrendingTop
Richard Yu, chairman of both Huawei's Consumer Business Group and Intelligent Automotive Solution Business Unit (BU), is actively forging a new path for Huawei's "Harmony Intelligent Mobility Alliance" (HIMA). Over the past month, he has personally led three launch events to boost brand recognition and drive…

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