Apple grapples with AI leadership amid Siri's struggles and GenAI push

Digitimes
By Jingyue HsiaoMar 28, 2025, 7:10 pm194 ptsTop
Every spring, Apple convenes its top 100 executives in an offsite meeting to chart the company's strategic direction. The 2025 meeting was focused on a critical issue—Siri, Apple's voice assistant, and its lagging performance in the rapidly advancing world of artificial intelligence (AI). Unlike many of its…

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