Sony doubles down on premium niche with Xperia 1 VII to salvage shrinking market presence

Digitimes
By Jingyue HsiaoMay 28, 2025, 4:36 am201 pts
Sony has unveiled its 2025 flagship smartphone, the Xperia 1 VII, aiming to strengthen its position in the high-end segment despite its diminished influence in the global smartphone market. While far behind giants like Apple, Samsung, Xiaomi, Oppo, and Vivo, Sony is leveraging its brand strength and…

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