Subsidized iPhones put Apple back on top in China, but at what cost?

Digitimes
By Levi LiJun 3, 2025, 2:28 am163 pts
Apple's smartphone shipments in China dropped 9% year-over-year in the first quarter of 2025, falling to fifth place with a 13.7% market share, according to IDC. In response, the company launched an aggressive discount campaign on May 11 ahead of the 618 shopping festival, slashing prices to unprecedented…

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