Commentary: post-CES global expansion strategies for Chinese brands like TCL and Lenovo

Digitimes
By Emily KuoJan 22, 2026, 2:15 am97 pts
CES 2026 made it clear that Chinese brands are entering the global consumer electronics industry through concrete operating results. Its leaders are no longer stopping at exposure but are beginning to pursue deeper brand building and market management. From TCL Electronics' plans to form a joint venture with…

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