Apple’s spring refresh bets on loyalty, not lift

Digitimes
Mar 2, 2026, 8:01 pm106 pts
Apple on March 2 unveiled the iPhone 17e and the latest iPad Air powered by the M4 chip, signaling a focus on performance, value, and ecosystem expansion amid a cooling global consumer electronics market. Analysts suggest these updates aim to defend Apple's market share in midrange segments, attract…

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