Apple plays defense: can the iPhone 17e and M4 iPad Air unlock reluctant buyers?

Digitimes
Mar 2, 2026, 7:59 pm118 ptsTrending
Apple's latest product updates signal a strategic focus on defending midrange segments and encouraging upgrades from older devices, rather than delivering immediate revenue growth. The iPhone 17e and M4 iPad Air bring incremental performance improvements, enhanced connectivity, and added value at established…

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