How Apple's 'triple $599' strategy could change everything for 2026

Digitimes
Mar 5, 2026, 4:48 am184 ptsTrendingTop
While thousands of tech executives gathered this week in the cavernous halls of Barcelona for the Mobile World Congress (MWC), showcasing motorized cameras and ultra-thin folding screens that few will ever buy, Apple executed a far more consequential maneuver from the quiet of its California headquarters.

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